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Strategy from the Inside Out, 1st Edition

Ian Turner, Dominic Swords

  • Copyright 1997
  • {{checkPublicationMessage('Published', '1997-08-29T00:00:00+0000')}}
Starting At £60.99 See pricing and ISBN options
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Strategy from the Inside Out 1st Edition by Ian Turner/Dominic Swords
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Overview

This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success.This volume is informed by the latest thinking on strategy and draws on the results of research at Henley Management College. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.

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Meet the Authors

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Ian Turner

Ian Turner is a Director of Study and member of the Strategy Faculty at Henley Management College

Dominic Swords

Dominic Swords is a Director of Study and member of the Strategy Faculty at Henley Management College

Table of Contents

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Figures and tables.
Series editor''s preface.
Preface.
Introduction.
1. The need for strategic thinking.
2. The search for competitive advantage.
3. Key success factors: what drives business logic and how are these drivers changing?
4. Strategies for medium sized companies: lessons from research.
5. Understanding the economy.
6. Analysing the business environment.
7. Understanding the competitive dynamics in your industry.
8. Pulling it all together.
9. Creating the right strategy.
10. Enacting strategy.
Appendix A: sources of industry data.
References.
Further reading.
Index.

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  • ISBN-10: 1861521928
  • ISBN-13: 9781861521927
  • RETAIL £60.99
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Students: Buy now