The Business Environment, 1st Edition

Phil Kelly, Andrew Ashwin

Copyright 2013
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The Business Environment 1st Edition by Phil Kelly/Andrew Ashwin

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Features
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Overview

BUSINESS ENVIRONMENT

Meet the Authors

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Phil Kelly

Phil Kelly is a Programme Leader and Reader at Liverpool Business School. He teaches management on a variety of undergraduate and postgraduate programmes. Prior to this, he was a business practitioner and worked for 20 major companies across the world. He has a Doctorate in Business Administration from Manchester University.

Andrew Ashwin

Andrew Ashwin is an Associate Lecturer in the Department of Management in the Lincoln International Business School, at the University of Lincoln in the UK. Andrew teaches and supports students doing undergraduate degrees and MBAs in Leadership and Management across a range of modules and also teaches Commercial and Operational Management to students following master's degrees in the Lincoln Institute for Agricultural Technology. He has an MBA from the University of Hull and a PhD in assessment and the notion of threshold concepts in economics from the University of Leicester. Andrew is an experienced author, writing a number of texts for students at different levels, and journal publications related to his PhD research as well as working on the development of online learning materials at the University of Bristol’s Institute of Learning and Research Technologies. Andrew was Chair of Examiners for a major awarding body for business and economics in England and is a subject specialist consultant in economics for the UK regulator, Ofqual. Andrew has a keen interest in assessment and learning in economics and has received accreditation as a Chartered Assessor with the Chartered Institute of Educational Assessors. He has also edited the journal of the Economics, Business and Enterprise Association.

Features

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Key issues such as CSR, sustainability and enterprise are integrated throughout the chapter content and platform materials, so that they become central to the students' learning, as required by the majority of UK and European business environment course curriculums. The content closely follows the weekly teaching structure of the vast majority of UK and European courses taking a PEST(LE) approach.
Learning objectives at the start of each chapter help students understand what concepts they have mastered having worked through the chapter.
Innovative Mind Maps at the start of each chapter provide a diagrammatic representation of the content covered in the chapter to help visual learners.
Business in Action boxed features provide a short case study, highlighting a relevant point contained within the text and are designed to encourage critical thinking.
Business in Debate boxed features profile a controversial or topical issue relevant to the chapter to help students understand there are rarely ‘right answers’ in business and that different perspectives must be taken into account when making decisions.
A Summary section provides a bulleted list of the key points raised in the chapter and facilitates reflection upon the significance of the chapter content.
Revision Questions and Discussion Questions at the close of each chapter test the reader’s understanding of the key content covered in the chapter and progress their ability to analyse, synthesise and evaluate, to present a balanced argument and arrive at supported judgements.
End of Chapter Case Study place the content of the chapter into a context which requires developed understanding of the issues facing real businesses operating within different environments. Questions linked to the case study support assessment by translating theory into practice.
Autopackaged with CourseMate which brings course concepts to life with interactive learning tools that support the printed textbook.
Extensive lecturer resources, including an ExamView testbank, PowerPoint Slides and an Instructor’s Manual, support lecturers in their teaching.

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Part One: INTRODUCTION.
Chapter One: Introducing the Business Environment.
Part Two: THE ENVIRONMENTS.
Chapter Two: The Political and Legal Environment.
Chapter Three: The Economic Environment.
Chapter Four: The Social and Demographic Environment.
Chapter Five: The Technological Environment.
Chapter Six: The Competitive Environment.
Chapter Seven: The Sustainable Environment.
Part Three: FIRMS.
Chapter Eight: The Concept of the Firm.
Chapter Nine: Inside the Firm.
Chapter Ten: The Behaviour of Firms.
Part Four: MARKETS.
Chapter Eleven: Markets.
Chapter Twelve: The Role of Government.
Chapter Thirteen: International Markets and Globalisation.