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The Globalization of Tourism & Hospitality, 2nd Edition

Tim Knowles, Dimitrios Diamantis, Joudalla Bey El-Mourhabi

  • Copyright 2004
  • {{checkPublicationMessage('Published', '2004-04-22T00:00:00+0000')}}
Starting At £63.99 See pricing and ISBN options
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The Globalization of Tourism & Hospitality 2nd Edition by Tim Knowles/Dimitrios Diamantis/Joudalla Bey El-Mourhabi
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Overview

GLOBALIZATION OF TOURISM AND H OSPITALITY

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Meet the Authors

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Tim Knowles

Dimitrios Diamantis

Joudalla Bey El-Mourhabi

Table of Contents

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Introduction
1. Tourist Policy, Resorts and Life Cycle Theories
2. The Globalisation Agenda of Tourism
3. The Influences of Marketing on Travel, Tourism and Hospitality
4. Marketing Communications
5. Global Branding
6. Destination Image and Eco-Tourism
7. Implications for Sustainability
8. Competitive Analysis of Resorts: A Strategic Perspective
9. Institutional Pressures and Pperational Aspects of Investment in Travel and Hospitality
10. Globalization in Tourism and Hospitality: Strategic Implications
11. Globalization in Tourism and Hospitality: Costs and Benefits
12. Global Trends in Tourism and Hospitality: A focus on South America, Asia-Pacific and the Middle East

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  • ISBN-10: 1844800466
  • ISBN-13: 9781844800469
  • RETAIL £63.99
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