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The Guide to Franchising, 7th Edition

Martin Mendelsohn

  • Copyright 2004
  • {{checkPublicationMessage('Published', '2004-09-16T00:00:00+0000')}}
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The Guide to Franchising 7th Edition by Martin Mendelsohn
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Overview

GUIDE TO FRANCHISING 7E

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Meet the Authors

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Martin Mendelsohn

Table of Contents

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Introduction.
1. The Meaning of ''Franchise'' and ''Franchising''.
2. What can be Franchised?
3. Why Franchise Your Business?
4. Why Take up a Franchise?
5. How to Become a Franchisor
6. How to Become a Franchisee
7. The Financial Aspects of Franchising
8. Franchisor-Franchisee Relations
9. Channels of Communication: Franchisee Advisory Associations
10. Overview of Contractual Issues
11. Structure of Franchise Agreements
12. Information Technology
13. Not for Profit Franchising
14. The Decision to Franchise Internationally
15. International Franchising: Structuring the Arrangements
16. The British Franchise Association
17. Franchising in the USA
18. Case Studies: UK Franchises
19. Case Studies: International Franchises
20. Not for Profit Case Study
Appendices.
Index.

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  • ISBN-10: 1844801624
  • ISBN-13: 9781844801626
  • RETAIL £64.99
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