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What Is Strategy and Does It Matter?, 2nd Edition

Richard Whittington

  • Copyright 2001
  • {{checkPublicationMessage('Published', '2000-12-21T00:00:00+0000')}}
Starting At £52.99 See pricing and ISBN options
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What Is Strategy and Does It Matter? 2nd Edition by Richard Whittington
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Overview

WHAT IS STRATEGY & DOES MATTER

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Meet the Authors

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Richard Whittington

Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.

Table of Contents

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1. What is Strategy and Does it Matter.
2. Theories of Strategy.
3. Strategic Leadership.
4. Strategic Choice.
5. Growth Strategies.
6. Managing Strategy.
7. Does it Matter?
Notes.
References.
Index.

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  • ISBN-10: 1861523777
  • ISBN-13: 9781861523778
  • RETAIL £52.99
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Students: Buy now