Take a new Perspective on Strategy

  The market-leading text on strategy is enhanced in this latest edition.

Its unique approach fosters creative strategic thinking, employing the unique ‘paradox’ method pioneered by Bob de Wit.

This resource provides readings, cases and contrasting viewpoints on key management issues, recognizing that there is no simple answer to the question of ‘what is strategy?’.

Bob de Wit takes the reader to the centre of the strategy debates, so they can engage directly in critical and creative strategic thinking.  

Bob de Wit is Emeritus Professor of Strategic Leadership at Nyenrode Business University, The Netherlands and Chairman of Cooperative Society 4.0 and founding director of Strategy Works and Strategy Academy in Rotterdam.  

• Each chapter focuses on a key strategic issue and explores this from a variety of angles.
• New long case studies – from a diverse range of companies including Lego, Advantech, Sanofi, Bosch, ABN AMRO and Samsung.
• Fully updated short case studies explore strategy learning points from companies including Disney, Spotify, Nestlé, Nike, Nespresso, 3M and Unilever for students to develop key strategy skills and understanding.
• New primary research articles give students access to a first-hand account of the ideas and theories of influential strategy thinkers.
• Brand new content including new and expanded material on the rules of co-opetition; swarm intelligence, eco-systems; rule-making authorities and the new political role of business beyond profit.
• A global perspective: cross-cultural differences in strategy are fully explored.