For Instructors: Browse Marketing Textbooks and Materials

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MindTap for Marketing

Unlock Your Student's Potential with MindTap

Digital learning allows students to bridge learning content with their understanding through interactive activities, assessments, and our feature-rich eReader.

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Scale Personalised Learning with MindTap

In our recent case study, find out how KU Leuven uses MindTap's digital features to make grading faster, giving professors time back to focus on teaching. 

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Resources & Support

Inside the 10th Edition of International Marketing Strategy with Alexandra Kenyon

 Hear from the co-author of International Marketing Strategy, 10e, Alexandra Kenyon, who shares her approach to updating the latest edition and offers practical insights for integrating it into an International Marketing course.

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Author Blog

 Co-author of International Marketing Strategy, Alexandra Kenyon, explores how international businesses are pledging commitment to the UN's Race to Zero campaign and how climate change, digitalisation, and the pandemic have changed marketing for international businesses.

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Explore our Business portfolio

 Interested in our Business titles? Discover content for your course.

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Digital Success

We’re here for your digital journey – from personalised course setup to ongoing support.

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Contact a Cengage learning consultant

Our learning consultants are here to help you find the right resources for your course