Media/Impact: An Introduction to Mass Media | 12th Edition

Shirley Biagi
 Media/Impact: An Introduction to Mass Media 12th Edition by Shirley Biagi
Copyright 2017 | {{checkPublicationMessage('Published', '2016-01-01T00:00:00+0000')}}
Access the eBook {{getPriceWithCurrency(vm.textbookPlatformSelectedOption.price, "£")}} {{getPriceWithCurrency("48.79", "£")}}
ISBN: 9780357696873
Access until 8 August 2027
{{getPriceWithCurrency("48.79", "£")}}
Buy the Textbook {{getPriceWithCurrency(vm.textbookPlatformSelectedOption.price, "£")}} {{getPriceWithCurrency("60.99", "£")}}
Buy Paperback : Media/Impact: An Introduction to Mass Media ISBN: 9781305580985
{{getPriceWithCurrency("60.99", "£")}}
{{getInventoryMessage( vm.textbookPlatformSelectedOption.inventoryCode, 'Published' )}}
MindTap: Media/Impact: An Introduction to Mass Media {{getPriceWithCurrency(vm.digitalPlatformSelectedOption.price, "£")}} {{getPriceWithCurrency("45.00", "£")}}
International MindTap Communication Instant Access for Biagi’s Media/Impact: An Introduction to Mass Media ISBN: 9781337017541
{{getPriceWithCurrency("45.00", "£")}}
{{getInventoryMessage( vm.digitalPlatformSelectedOption.inventoryCode, vm.digitalPlatformSelectedOption.publishAvailability ? vm.digitalPlatformSelectedOption.publishAvailability : 'Published' )}}
Before purchasing, make sure your instructor assigned this course.

Available Study Tools

International MindTap Communication Instant Access for Biagi’s Media/Impact: An Introduction to Mass Media

International MindTap Communication Instant Access for Biagi’s Media/Impact: An Introduction to Mass Media

ISBN-13: 9781337017541
International MindTap Communication for Biagi’s Media/Impact: An Introduction to Mass Media, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. As an instructor using MindTap you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours’, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.
£45.00

About This Product

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, the author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The new edition delivers the most up-to-the-minute coverage available of such emerging topics as digital delivery, net neutrality, media industry consolidation, social media, mobile media, and much more.