Now in its seventh edition, Microeconomics explains the essential principles of microeconomics in a straightforward and engaging style. This fully updated new edition incorporates key developments such as empirical research, fake news, dynamic pricing and technology in the age of Industry 4.0. \n\nKnown for its accessible approach and focus on active learning, this edition contains new critical thinking questions, relatable real-world examples and topical discussion of news stories to help students understand why microeconomics matters.\n\nThe Mankiw & Taylor franchise is also available as a MindTap digital resource (purchased separately). This flexible online learning solution provides students with all the tools they need to succeed including an interactive eBook, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.