SELL | 7th Edition

Thomas N. Ingram/Raymond W. (Buddy) LaForge/Ramon A. Avila/Charles H. Schwepker/Michael R. Williams

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ISBN: 9780357901465

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Access until 19 June 2027

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International MindTap Instant Access for Ingram/Laforge/Avila/Schwepker/Williams' SELL ISBN: 9780357990476

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International MindTap Instant Access for Ingram/Laforge/Avila/Schwepker/Williams' SELL

ISBN-13: 9780357990476

International MindTap Instant Access for Ingram/Laforge/Avila/Schwepker/Williams' SELL 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook. All online text media materials accessible through this access code are available in EMEA, Latin America, Asia, and India only.

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About This Product

Introduce today's most current and emerging practices in professional selling with Ingram/LaForge/Avila/Schwepker/Williams' SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and industry selling practices while allowing you to integrate your own professional selling experience into your course. MindTap digital resources hold students accountable and provide experiential learning activities, such as updated case studies and role play, that encourage students to work with and apply the topics they've been studying. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies.